Tips and Techniques

Many people don’t realize it, but graphics that look great on the web will usually look horrible when they are used to print from.


The Tip

This is because a typical 72 ppi jpeg is great for displaying on your web page, but for your printing to look equally pleasing, it takes a 200-300 ppi (pixels per inch) or in printing terms 200-300 dpi (dots per inch) image to look good. As a side note, jpegs (or jpgs) are great for web use because the file size is very small and great for a quick rendering on the web, but are actually the poorest image choice to print from. Ideally tiffs are a much better choice for printing to maintain the best quality for continuous tone images.