Tips and Techniques

The color is always so different!

This has always been a problem since the computers have come on to the scene, and there is a combination of reasons for this occurring.

1. As shown in the illustration, the color range of “RGB” (Red-Green-Blue) as used on your monitor, is actually larger than the color range of “CMYK” (Cyan-Magenta-Yellow-Black) as used to print on paper with. Try to keep in mind that no matter how awesome your printer is, they may never be able to match your “RGB” color exactly through no fault of theirs, and yes, this does include our competition.

  

2. Even though they all display in “RGB”, all monitors vary drastically from one to another in color. We have found that HP monitors are the absolute worst we have seen for accurate color, while Apple monitors are extremely accurate. The old rule of thumb that “You get what you pay for” does actually apply to the quality of your monitors’ display performance. If you pay $750.00-$1000.00 for your monitor as apposed to $150.00-$300.00 for it, the odds are pretty high that the expensive ones will be much more accurate with color and display than the cheap ones will be.

3. Paper is also a huge factor in color variance when printing. As just an example, if you print something on a pure white gloss paper, and then print the same thing on an uncoated yellow linen paper, the color between the two items will be much different.

 

*Please keep in mind that offset printing will usually produce a higher quality product than digital (copiers) printing will, but due to the make ready costs of offset printing, it is only practical to go this route for longer press runs.