Tips and Techniques

This corner of our website is great for customer’s as well graphic enthusiasts. Our goal for this page is to appeal to a wide range of graphic experience levels. Some of our "Tips & Techniques" postings are targeted for graphic beginners while other postings are geared for the more advanced graphic designers. We are hoping that everyone may find something that they can use from our monthly postings.

"My PDFs are coming out too Big! Something that should be less than a megabyte is coming out huge and too big to email"

For other graphic designers out there who can’t understand why a simple PDF is coming out much larger than it should be, NO it’s not you. This is just a layering glitch that Adobe has never really completely fixed.  Here is an unbelievably simple trick.

When setting up any type of print ready document, if you are placing black type over an image or any color background, be sure that it is set to “overprint” and not “knock out” from the background. The reason for this is simple. Type, by its nature is quite narrow and fine, so if your printing is even slightly out of register, you will notice a hideous white halo around it. See “”Figure A”.


13-Figure A


When NOT to use a JPEG file

Question: Why doesn't anyone want to use my jpeg to print anything from?

Answer: Your jpeg files are great for anything you do on the web, but when it comes to printing, a jpeg is not the answer.

Exporting PDFs with Bleeds from Adobe InDesign
When creating a bleed job in InDesign, be sure to carefully look at your “Marks & Bleeds” settings when exporting it to a print ready PDF or you may not end up with a full 1/8 bleed, even though your InDesign document settings were set up that way. More specifically, your crop marks will be placed about 1/16” into your bleeds therefor giving you a true 1/16” bleed instead of a full 1/8” bleed as intended. This occurs because the Adobe default for the offset for crop marks is .0833”. See Figure “A”.

12-Figure  A


Microsoft Words and other programs have a bad habit of making black type out of all 4 colors. Even though the type may look black on your screen, be sure to check your separation preview when viewing your exported PDF and check to be sure.

14-Figure A


If you’re a client who is getting frustrated because when ever you look at your PDF Proofs, all of the l’s I’s and 1’s look like they are a giant bold rectangles, know that this is just a PDF rendering issue. 

Click on the image to Zoom In - 

 Tip 1 Before & After